What is SEO consultancy?
SEO stands for Search Engine Optimisation. SEO consultancy is the marketing technique of preparing a website to increase its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

"It is one of the most essential ‘components’ of your online marketing strategy."

The way we experience the internet is very much determined by search engines. In a very real sense what we perceive of as the world wide web is simply a database held by search engines which lists websites on the internet. Not being listed in these search engines means a website is not easily visible to internet users. Having your website listed on the popular search engines such as Google, Yahoo, AltaVista, Lycos or MSN is critical to your company's online marketing strategy.

Today there are many thousands of search engines and link directories world wide and your website's inclusion on these will make your site more popular and affect its rank on the major search engines.

What factors are important for search engine inclusion?

• Your website - the programming language, the components of your website and how your website is built and the words and phrases used within the site, both on public display and in the coding of the site itself, will make a huge difference in how easily your site can be indexed and listed by the search engine. To see how your existing site or a competitors site fares use our online website analyzer.

• Google PageRank / Alexa Ranking - these are statistical analysis of a websites popularity that give it placement in major search engine listings and will affect the traffic the site receives. You can use our online tool to see your or a competitors Google PageRank and Alexa ranking.

• Backlinks / Inbound Links - the amount of links (backlinks) to your website will determine it's popularity and visibility to search engines and ultimately affect your placement within the search engine directory. You can use our online tool to check Backlinks.

When building a website, Webspace Unlimited optimise your website to the fullest using carefully researched search phrases, clean code and experience and knowledge gained from working in the industry for many years. We have achieved some very healthy results.

Getting a high listing for your product or service is a very difficult and time consuming thing to achieve and maintain even with a well optimised site. The process involves repeated search engine submission careful building of back links to the site and monitoring the sites performance and placement within the worlds top search engines. This is where a dedicated website promotion company will come into it’s own.

Website Promotion Companies.
Because we want your company's website to be successful we actively encourage engaging a promotion company, we work closely with one such company who we recommend and who are used by the majority of our customers.

All of the information above is based on obtaining natural search engine listings which will give the website a good presence on the internet, it is however a lengthy process taking many months to build a good search engine placement.

There are search engines that offer guaranteed listings that are referred to as "sponsored links". These can be used for strategic marketing or for when inclusion into a search engine is needed quickly. These "sponsored links" work on a pay per click basis, the search engine displays a link to your site in response to specific keyword queries. When this link is followed you pay for the click through to your site.

Pay Per Click Marketing (Adwords)
In those cases where there are time constraints on achieving ranking or when there are special offers or new products it can be advantageous to use Pay Per Click marketing, Webspace Unlimited can arrange such a campaign for our clients.